Effective date: October 20, 2026

These Terms of Service ("Terms") are the agreement between you and McFarlane Marketing LLC, an Iowa limited liability company ("McFarlane Marketing," "we," "us"), for Social Studio OS and everything that comes with your membership. By creating an account, paying for a membership, or using the Service, you agree to these Terms. If you do not agree, please do not use the Service.

1. What these Terms cover

"The Service" means the Social Studio OS web application, your private workspace in it, the Social Studio OS Community and training, our support, and any related features we provide. These Terms work together with the following, which are part of the agreement:

• our Privacy Policy;
• our Billing, Refund & Cancellation Policy;
• our Acceptable Use & Community Guidelines;
• our Data Processing Addendum, if you handle other people's personal data in the Service; and
• any additional program terms we give you, if you join through a private program.

If one of these conflicts with the main Terms, the more specific document controls for the matter it covers. Managed Services clients also have a separate written agreement; if it conflicts with these Terms, that agreement controls.

2. Who can use the Service

• You must be at least 18 years old and able to form a binding contract. The Service is for business and professional use.
• You must give accurate information and keep it current. Use the same email address for your community account and your Social Studio OS account.
• Each paid membership includes one workspace. The person who signs up is the workspace administrator and is responsible for everyone they invite, for the activity in the workspace, and for keeping sign-in details secure. Tell us promptly at info@mcfarlanemarketing.com if you think your account has been compromised.
• We may decline or end an account that does not meet these requirements or that we reasonably believe is used for fraud or abuse.

3. Memberships, plans and workspaces

• Each plan includes a number of brands and team members, shown at checkout. Add-ons are available as we offer them. Your workspace follows your plan's limits.
• Access to your workspace depends on an active membership. If a payment fails, a subscription ends, or a fixed term finishes, your workspace is paused. A paused workspace cannot be used, but we keep your information for the period in Section 15 so you can renew or export it.
• Features may be added, changed or removed over time. We will not remove a core feature of your plan without notice.

4. Fees, billing and renewal

Prices, billing period and what is included are shown at checkout. Memberships renew automatically each billing period (monthly or annual) until you cancel. By subscribing you authorize recurring charges to your payment method. Our Billing, Refund & Cancellation Policy explains how to cancel, our no-refund policy, failed payments, taxes and price changes, and forms part of these Terms.

5. Founding pricing

If you joined at a founding price, that price is locked for the first twelve (12) months of your membership. Founding members also receive access to Social Studio OS Growth Training for as long as the membership remains active. After the first twelve months, the regular price for your plan applies from your next billing date, and we will email you at least thirty (30) days before the change. Founding pricing is personal to the member, is not transferable, and ends if your membership is canceled or lapses.

6. Your content and your data

• You own your content. Brand information, posts, images, video, documents, comments and anything else you put into the Service ("Your Content") remain yours.
• License to operate the Service. You give us a limited, worldwide, non-exclusive license to host, store, process, display and transmit Your Content only as needed to provide and secure the Service for you, including generating AI drafts, publishing content you approve to accounts you connect, and producing your analytics.
• Your responsibility. You confirm you have the rights to Your Content and to the accounts you connect, and that Your Content, and your use of the Service, follows the law and our Acceptable Use & Community Guidelines.
• Other people's personal data. If you put personal data of others (for example your own clients or audience) into the Service, you are responsible for having the right to do so. Our Data Processing Addendum applies.
• Feedback. If you give us ideas or suggestions, we may use them without owing you anything. We will not publicly use your name or business with a testimonial without your permission.

7. Connected social accounts

You can connect social media accounts so the Service can publish what you approve and read the analytics you authorize. You are responsible for your accounts and for following each platform's rules. Platforms may limit, change or end their connections at any time, and may require you to sign in again periodically for security. We will remind you when a connection needs renewing, but we are not responsible for a platform's outages, restrictions, or actions on your account. You can disconnect an account at any time in the Service or in the platform's own settings.

8. Artificial intelligence features

The Service uses AI to draft content, ideas, replies and recommendations. AI output can be wrong, incomplete, out of date, or similar to other content. You are responsible for reviewing, editing and approving everything before it is published. Nothing is published unless you or your team approve it. We do not use Your Content to train AI models, and, under their current business terms, our AI providers do not use it to train theirs. Please do not put passwords, payment card numbers or other highly sensitive information into AI features or the Help assistant.

9. Results and advice

We do not promise any particular results, reach, followers, engagement, leads or revenue. Examples, statistics and recommendations in the Service, training and community are for information only. They are not legal, tax, financial, medical or other professional advice, and what works for one business may not work for another.

10. Acceptable use and the community

You agree to follow our Acceptable Use & Community Guidelines, including the community's "share, don't sell" rule. When you post in the community, you keep ownership of your post and give us and our community platform provider a license to display it to other members and keep it as part of the community. We may remove content and limit or end access to the community if these Terms or the Guidelines are broken. To report content, email info@mcfarlanemarketing.com.

11. Support

Support is provided through the in-app Help assistant, "Report a problem," the community, and email at help@mcfarlanemarketing.com. We work to respond promptly but do not promise a response or resolution time.

12. Our intellectual property

The Service, including its software, design, workflows, prompts and recommendation logic, is owned by McFarlane Marketing LLC and protected by law. It may include third-party components used under their own licenses. We give you a limited, non-exclusive, non-transferable, revocable right to use the Service for your own business while your membership is active. You agree not to copy, resell, sublicense, reverse engineer, scrape or build a competing product from the Service, or to disclose its non-public workings, and not to use it to extract prompts, credentials or source code. Social Studio OS and McFarlane Marketing are our names and marks; you may not use them in a way that suggests we endorse you.

13. Third-party services

The Service relies on third-party providers and platforms, and your use of them is also governed by their terms. We are not responsible for their products, availability or decisions.

14. Suspension and termination

• By you. You can cancel at any time as described in the Billing, Refund & Cancellation Policy. Cancellation stops future charges; it does not refund the current period.
• By us. We may suspend or end your access if you break these Terms or the Guidelines, if a payment fails and is not resolved, if you put others or the Service at risk, or if we are required to by law. Where practical and safe, we will tell you why and give you a chance to fix the issue first. We do not refund fees when we end an account for a violation.
• Effect. When access ends, your workspace is paused. Sections that by their nature continue (ownership, payment obligations, disclaimers, liability, disputes) continue after termination.

15. Your data after your membership ends

When your membership ends, your workspace is paused and we keep its contents for at least ninety (90) days so you can renew or ask for an export. Workspace administrators can export their posts at any time while the workspace is active. After the 90 days, we may permanently delete the workspace, after emailing you at least fourteen (14) days beforehand. Some records, such as billing and tax records, are kept as long as the law requires, and copies in routine backups are removed in their normal cycle. Separately, the Service automatically deletes certain stored files on a schedule described in our Privacy Policy (post photos and videos six months after publishing, and archived Story Bank stories six months after archiving), with an email warning fourteen days before.

16. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT AI OUTPUT WILL BE ACCURATE, OR THAT THIRD-PARTY PLATFORMS AND THEIR DATA WILL BE AVAILABLE OR ACCURATE.

17. Limitation of liability

TO THE FULLEST EXTENT THE LAW ALLOWS, McFARLANE MARKETING WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA OR GOODWILL, EVEN IF WE WERE TOLD THEY WERE POSSIBLE. OUR TOTAL LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE IS LIMITED TO THE GREATER OF (A) THE AMOUNT YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE CLAIM OR (B) ONE HUNDRED U.S. DOLLARS ($100). Nothing in these Terms limits liability that cannot be limited by law.

18. Indemnification

You agree to defend and indemnify McFarlane Marketing against third-party claims, and related costs, that arise from Your Content, your use of the Service in violation of these Terms or the law, or your violation of another person's rights or a platform's terms. We will tell you promptly about any claim and let you handle it, and you will not settle a claim in a way that admits fault by us without our consent.

19. Disputes and governing law

These Terms are governed by the laws of the State of Iowa, without regard to conflict-of-law rules. Before filing a claim, each of us will try to resolve the dispute informally: write to info@mcfarlanemarketing.com and we will work in good faith for thirty (30) days. If it is not resolved, the dispute will be decided exclusively in the state or federal courts located in Scott County, Iowa, and you consent to those courts' jurisdiction.

20. Changes to these Terms

We may update these Terms. For material changes we will email the workspace administrator at least thirty (30) days before they take effect. If you do not agree, you can cancel before the change takes effect; continuing to use the Service afterward means you accept the new Terms. The effective date above shows the current version.

21. General

These Terms and the documents they reference are the entire agreement about the Service and replace earlier understandings about it. If part of these Terms is unenforceable, the rest stays in effect. You may not assign these Terms without our written consent; we may assign them as part of a merger or sale of the business. Not enforcing a right is not a waiver of it. Neither of us is responsible for delay caused by events beyond our reasonable control. Notices to you may be sent to your account email; notices to us go to the address below.

22. Contact

McFarlane Marketing LLC, 5245 Elmore Ave., #1112, Davenport, IA 52807 · info@mcfarlanemarketing.com · support: help@mcfarlanemarketing.com